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The Magic of PhotoCentral, Kreitz Creative Productions

PhotoCentral Program Information
PhotoCentral was founded in 1983 by Geir and Kate Jordahl. For the past three decades, PhotoCentral has developed into a community program for photographers to grow, explore and enjoy the company of other photographers. Classes and workshops are designed for photographers of all abilities and ages and are appropriate to both traditional and digital imagemakers.
Jean Clark is the supervisor for PhotoCentral. Geir and Kate Jordahl are the directors. The instructors/assistants represent a broad range of talents and photographic interests.

Our Instructors


Geir and Kate Jordahl

Geir and Kate Jordahl hold masters degrees in photography from Ohio Univ. and have been teaching photo classes for 32 years. Kate is a professor of photography at Foothill College, Los Altos Hills. Their photographs have been exhibited internationally and are in collections including the Bibliothèque Nationale de France and the Yosemite Museum. They were Artists-in-Residence for Yosemite National Park in 1993. Both Geir and Kate are represented by ModernBook, San Francisco. Geir’s books include San Joaquin: River of Spirit (1997), Traveler (2004) and, Searching for True North (2008.) Kate's book include Walking with Kandinsky (2005) and Afternoons with Ruth (2006) and Song Within (2013.) They are dedicated as artists and teachers to excellence in craft and vision and the melding of the traditions of photography with the new technologies.
Joe Decker
Joe Decker is a nature photographer and educator living in Northern California. His work has been exhibited across the country from the Smithsonian to LACDA in Los Angeles, and he has been awarded artist residencies in Petrfiied Forest National Park, Svalbard, Greenland. and Iceland. His work follows capturing and communicating the rich landscapes of the earth, with a particular interest in polar regions. Joe is also the author of "The Tuesday Composition", a book on photographic composition published by Flatbooks Publishing.
Oliver Klink
Oliver's photographs are like no other wildlife and nature photography you've seen, because they are not photography in the conventional sense. He focuses on capturing wildlife behavior and grand vistas to stir the emotions of the viewer in powerful ways.
One of his secrets for capturing intimate scenes is the use of shorter lenses and cameras traditionally employed for portrait and fashion photography. With his extensive knowledge of his subjects, he can capture their personality at close proximity and deliver images that make you feel you were there.
Oliver also focuses on presenting his work in unconventional ways. He has mastered framing techniques on glass that complements the sense of freedom of his photographs.
- Oliver Klink
Oliver's images have received many recognitions, with the most recent as publication in National Geographic (Best Wall Paper 2009), publication in Popular Photography Magazine (Best kept secret of wildlife photographers, March 2010), The 2009 Mike Ivanitsky Award for Excellence in Photography, NANPA 2009 Top 100 images showcase, PhotoCentral 2008 and 2009 Spring Show People's Choice Award. His work has been exhibited at various US and international galleries.

Rick Knepp

Born in Oakland, California, Richard Knepp began his association with photography while in search of a merit badge at a Cub Scout troop in Hayward.
Rick’s career track in broadcasting and management took a significant turn following his immersion in photography. Following a move to the Eastern Sierra and a stint as director at Carmel’s Weston Gallery, he is currently on the photography staff at Foothill College in Los Altos Hills, where he is an instructional associate and facility manager.
Knepp works in digital technology, but his first love remains black-and-white imagery of the land, working primarily with film and a 4x5 field camera. He teaches photography and darkroom techniques, and directs, instructs and assists at seminars and workshops across the West. His work has been shown in numerous solo and group exhibitions, and is represented in public and private collections.

Frederick Watkins
Frederick Watkins has been our Monday night lab right-hand-man for many years. He has studied photography at Chabot College in Hayward as well as at PhotoCentral. His photographs focus on portraits and images of musicians
Other instructors include Margaretta Mitchell, Russell Foote and Vaughn Hutchins.

Our Location

PhotoCentral Sign

1099 E Street, Hayward, California 94541

PhotoCentral is on the lower level of the Hayward Area Recreation District Administration Office. Download larger map here or get directions here: PhotoCentral Directions (With the new traffic pattern, from 92 avoid Jackson Blvd. - Take Winton Ave which become D Street and then Right on 1st, Left on E Street to PhotoCentral. From 580, turn left on A Street, Right on Second and then Right on E Street.)

Hayward Loop with PhotoCentral Added

How to Contact Us
Contact Person: Geir & Kate Jordahl, 510-881-6721
Email: info@photocentral.org
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